![]() The chosen GPHD were World Diabetes Day, World Mental Health Day, World Heart Day and World Hypertension Day. A component of the checklist is the rationale for search input and settings. In order to ensure the quality and reproducibility of the GT data, we used the checklist provided by Nuti et al. The aim of this study is to assess the effect of Global Public Health Days (World Heart Day, World Mental Health Day, World Diabetes Day and World Hypertension Day) on online health information-seeking behaviour in countries of Arabian Peninsula (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates). The use of Google Trends allows for a cheaper, faster alternative to large data collection for testing the effectiveness of public health campaigns and has been previously used to assess the impact of GPHD on OHISB. used Google Trends to assess interest in cancer screening in the USA. ![]() Google Trends is used in many areas in health research. ![]() However, despite the relatively high costs and frequency of their implementation, there is little evidence in the literature examining the effectiveness of GPHD. GPHD have the potential to increase online health information-seeking behaviour (OHISB) among the Arab population and may be used as a powerful long-term strategy for promoting public health. found that there is a high interest among the Arab world in seeking online health information. Ĭountries of the Arabian Peninsula have experienced a dramatic increase in internet usage over the past decade, where the increasing trend is higher than the rest of the world and globally the internet service growth rate was 10 times higher in Saudi Arabia. The age-standardised rate for hypertension in a sample from the United Arab Emirates was reported to be 33%. Ischemic heart disease is the most common cause of death in certain regions in the Arabian Peninsula and hypertension is a major risk factor for developing cardiovascular events, kidney disease and blindness. It was shown that the rate of mental illness in Saudi high school students is around 48%. Mental illness is another significant health problem, particularly among students in the region. For example, in Bahrain, the prevalence of diabetes mellitus rose from 17.3% in 2013 to 21.8% in 2014. Diabetes is also a serious chronic disease with increasing health burden in this region. For example, in high-income countries such as Saudi Arabia, the mean rank of deaths attributable to ischemic heart disease has increased by 7.5 from 1990 to 2010. The countries of the Arabian Peninsula (with the exception of Yemen) have a high GDP per capita but are considered as developing countries and still face a number of health burdens. However, most Arab governments have not placed sufficient public health strategies to tackle such conditions and in general have a weak implementation of such strategies. ![]() Non-communicable diseases (NCD) have increased in the Arab world in the recent decades. However, the effectiveness of public health initiatives in such countries can be difficult to quantify without bespoke, large scale data collection, which is costly, time consuming and often limited in terms of geographical scope. Such campaigns are undertaken in the Arabian Peninsula (consisting of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, United Arab Emirates (UAE) and Yemen). They serve the purpose of raising awareness of health conditions among the general public, aiming to empower them with knowledge that may be beneficial for the management and prevention of these conditions. GPHD have been defined as “brief exposure, high visibility programmes designed to stimulate thinking and discussion of certain health risks and issues by large numbers of people”. Global Public Health Days (GPHD) are awareness events for a wide range of health conditions. ![]()
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